Loop Locals: Larchmont Mother Daughter Launch “FragranceLock”

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francine jo gingras

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It’s one thing when someone in the beauty industrycomes up with a newmakeup, hair or skin product. But quite another when they create an entirely new category.

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You can call this Larchmont mother and daughter “Market Disrupters.”

Francine Gingras says her daughter, Josephine Sullivan, MHS ’11, had the idea for a product that would slow down the evaporation of perfume, keeping the fragrance lasting longer.

Now FragranceLock has launched on the Home Shopping Network, and won an Allure Best of Beauty Award in the“Best Breakthrough” category.

Gingras, who has worked in the beauty industry nearly 20 years, most recently as leading Beauty Public Relations at Elizabeth Arden, says she was listening when her daughter came up with the idea.

“What I heard was an unmet need in the marketplace. The idea was quite simple based on megatrend going on in beauty, with primers, top coats and finishing sprays,” which requirefewer applications and less to carry around. Nail polish has a top coat, why not perfume?

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fragrance lock

Fragrance Lock, says Gingras, is a finishing spray, sprayed over your fragrance, which actually “slows down the rate of dissipation by creating an invisible breathable mesh over the fragrance that allow the fragranceto escape, while at the same time slowing down that rate of evaporation.”

The patent pending formula combines beauty oils and polymers. FragranceLock is available primarily through e-commerce at its website, where a recycled aluminum, eco-friendly 2.75 oz. spray bottle is available for $30.

“In 5 years I hope that FragranceLock is a product in many women’s fragrance rituals.”

This is a lock youmaywant the key to.

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Genius! Can’t wait to try this!